Become the brand creators want to build with.
We build and run your TikTok nano & micro creator engine.
With the right creators who actually believe in your brand, reaching your audience, delivering growth that compounds month after month.
You stay in control, we make it happen.
Strategy-first growth
Not with “finding creators”.
Aligned nano & micro creators
with you.
Turning collaborations into a long-term brand asset.
Business-driven impact
The Problem We Solve
Most influencer campaigns reset every month.
New creators. New briefings. New follow-ups.
Same operational chaos, and zero compounding.
Tools give you access, but you still have to run everything yourself, and you still don’t own a creator fanbase.
Agencies deliver campaigns, but the relationships, learnings and system don’t stay with you.
So you keep refilling a leaking bucket:
more coordination, more spend, same start line.
Without a system, influencer marketing doesn’t compound.
And without compounding, relevance is always temporary.
Transactional by default
The relationship ends when the campaign ends.
Access without ownership
Operational chaos at scale
Outreach, follow-ups, re-briefings and tracking multiply, instead of becoming more efficient
Hard to defend internally
What We Build Instead
An always-on Creator Engine.
Culture Speaks designs and operates an always-on Creator Engine built around nano- & micro-influencers who genuinely fit your brand. Strategically, culturally and performance-wise.
Where most teams start with creators, we start with strategy: your goals, your growth phase, and the role TikTok plays in your funnel.
From that foundation, we activate and optimise vetted creators who already perform in your niche. Compounding what works month after month.
Yes, you get volume, reach and consistency.
But more importantly, you build a creator asset:
A fanbase that knows your brand, understands your message, and keeps delivering because the system gets smarter over time.
You don’t end up with campaigns.
You build an engine.
How We Activate & Scale It
Always-on systems and high-impact activations. Everything we do runs through a brand-owned framework: we tailor the engine to your strategy, then operate it end-to-end. So every activation strengthens the same system instead of creating isolated results.
Always-on Systems
So you build a creator fanbase that compounds instead of resetting every month.
Scaled Activations
So you get volume and speed without sacrificing brand alignment.
Strategic Seeding
So seeding becomes a pipeline, not a one-off.
Why This Works & Scales
Most influencer setups don’t fail because of creators, they fail because there’s no system behind them.
Without a clear strategy, fit becomes random, learnings get lost, and every month starts from zero.
Our model works because it’s brand-owned and strategy-led.
We translate your goals and positioning into who you work with, what you ask for, and how you repeat what performs.
So your creator program becomes an asset that improves over time.
It also scales because nano- & micro-influencers create the highest learning speed.
You can test more, select sharper, reactivate what proves itself, and build continuity with creators who actually want to represent your brand.
The Outcome
It’s consistent relevance, a growing creator fanbase built on chemistry and fit, and clear visibility into how creator output supports brand and business impact.
FAQs
Traditional agencies run campaigns for you. But the relationships, learnings and creator pool never become yours.
Creators are often pulled from existing rosters, collaborations feel transactional, and once the campaign ends, everything resets.
Culture Speaks sits between an agency and a tool.
We handle execution end-to-end, but the strategy, relationships, data and learnings stay with you.
You don’t just “run campaigns”, you build a creator asset that compounds over time.
Tools give you full control, but also full operational responsibility.
Sourcing, outreach, follow-ups, briefing, tracking and optimisation all sit with your team.
With Culture Speaks, you keep strategic control while we handle the heavy execution.
You make the important decisions.
We translate them into action, run the system, and continuously optimise without adding operational chaos.
Creator fit is central to everything we do.
We start with your brand:
Who you are, what you stand for, what you offer creators, and what success looks like for both sides.
From there, we actively attract creators who already perform, reach the right audience and genuinely want to build with your brand.
Not just complete a deal.
Creators are clearly informed, properly aligned and approached at the right moments, which is why relationships last.
We handle the full operational layer:
creator sourcing, outreach, alignment, activation, coordination, feedback loops, reporting and optimisation.
Your role is strategic, not operational.You provide direction, priorities and approvals where needed.
We translate that into execution and keep you in control through clear intakes and monthly tactical calls.
Minimal, but intentional.
We work with structured intakes and clear checkpoints to capture everything we need upfront.
You review and approve where relevant, then we execute at pace.
This allows you to stay closely aligned without being pulled into day-to-day operations.
Ready to build a creator fanbase that actually compounds?
Work with nano & micro creators who fit your brand and keep delivering, because the system gets smarter every month.