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Lasting TikTok relevance
without Campaigns.

We build and grow a nano & micro-influencer ecosystem around your brand —with creators who genuinely stand behind your product, reach the right audience

Creator Activation
1,000+
Avg. Engagement Rate
8.9%
Avg. views per creators
5,100
Fully Organic Result
100%

All results are fully organic — no paid amplification included in our metrics. This is what happens when creators genuinely connect with a brand and its audience.

The Problem

You're investing in creators. But nothing is Compounding.

There's a difference between running creator campaigns and building creator relevance. Campaigns deliver output — content goes live, numbers get reported, the activation ends.

Problem #1

Every campaign resets to zero.

New brief. New creators. New outreach. Nothing from last month carries over. You're paying for output every time, but building nothing underneath it.
Problem #2

The wrong creators for the wrong reasons.

Selected for follower count or availability — not for whether they actually reach your audience or connect with your brand. The result: content that checks a box but doesn't move anyone.
Problem #3

Reach isn't impact.

Views don't equal influence. When a creator doesn't genuinely fit the brand or the audience, reach is just a number on a report. Real impact happens when the right creator tells your story to the people who actually care — that's when engagement, trust and conversion follow.
Problem #4

You own none of it.

The agency holds the relationships, the data, the contacts. When the contract ends, so does everything. No database, no playbooks, no way to continue on your own. You start over — again.

Real influence doesn't come from reach. It comes from the right creator, telling the right story, to the right audience. Most setups never get there — because they weren't designed to.

What We Build

Everything starts with the right Match.

Nano and micro-influencer marketing works — but only when the creator genuinely fits the brand and actually reaches the audience you're after.

Grow — Always-On

A creator ecosystem that grows with your brand — every month.

We build, manage and grow a compounding nano & micro-influencer ecosystem around your brand. New talent joins every month, best performers stay, and everything we build is set up to be fully transferable — so you can keep running it yourself whenever you're ready, or let us keep executing for you.After the intakes, we handle the rest.
What We Provide

Creators who keep coming back — 73% retention rate across activations

A growing pool that compounds: new talent joins monthly, best performers stay

Content that actually resonates with your target audience — 8.9% avg. engagement rate

You own everything: the creators, the data, the playbooks — even if we stop working together

Fully done-for-you execution, or a system you take over when you're ready

Match — One-Time Activation

The foundation for your creator ecosystem — built in one focused push.

A single, structured activation for a launch, campaign, or strategic moment. We handle everything end-to-end and deliver a complete creator foundation you can keep building on — with us, or on your own.
What We Provide

A complete creator foundation built and delivered in one activation

Full database with contacts, performance data, and playbooks — all yours

End-to-end: from creator selection to activation to reporting

The starting point for Grow, or a standalone foundation you build on yourself

Why Us

What you get with us that you won't get Anywhere else.

The problems above — campaigns that reset, creators that don't fit, reach without impact, nothing you own — these aren't inevitable. They're the result of how most setups are built. Here's what changes when the setup is different.

Comparison Table
Culture Speaks
Most Agencies
Comparison Table
Culture Speaks
Most Agencies
Creator selection
Creator selection

Hand-picked for audience fit, brand alignment, and content quality. Screened from 1,000+ profiles per activation.

Creator selection

Scraped lists or open applications. Optimized for volume and availability, not fit.

Creator motivation
Creator motivation

Creators choose to participate. Personally approached, properly informed, given creative freedom. 73% return for future activations.

Creator motivation

Transactional. Placement in exchange for payment or product. Little personal connection. Low return rates.

Type of reach
Type of reach

Meaningful reach. Creators who actually match the audience produce engagement that converts — 8.9% avg. ER, fully organic metrics with no paid amplification baked in.

Type of reach

Reach for reach's sake. High views, low engagement. Metrics often inflated by paid amplification, making it hard to see what's actually working.

What you own
What you own

Everything. Full creator database, contacts, performance data, playbooks, workflows. Yours from day 1, forever.

What you own

The agency owns the relationships and data. End the contract — lose the creators and the momentum.

Continuity
Continuity

Compounding creator pool. Best performers stay, new talent added monthly. Learnings carry over. Nothing resets.

Continuity

Campaign-based. New brief, new creators, new start. Previous results don't inform the next activation.

Cost model
Cost model

Fully barter-based. Creators receive product. No influencer fees. CPM €5–12 all-in.

Cost model

Paid placements + agency markup. CPM often €30–80+. Costs reset every cycle.

After the contract
After the contract

Full handoff: database, playbooks (150+ pages), hands-on training, 3-month support. You can run it yourself.

After the contract

Nothing. Agency leaves, system disappears, you start from scratch.

You own everything.

Every creator, every data point, every playbook. Stop working with us tomorrow — you keep the full system. Zero lock-in, zero dependency.

Meaningful reach, not just reach.

When creators genuinely fit the brand and the audience, engagement is real — not inflated by paid boosts. 8.9% avg. ER, fully organic metrics.

Relationships that last.

73% of creators return for future activations. That doesn't happen with transactional setups. It happens when the match is right — and both sides want to keep building.
FAQ

Questions we get asked.

Have more question?
Our team get back at you within 24 working hours
What makes Culture Speaks different from other influencer agencies?

We don't run campaigns that reset every month. We build a growing creator ecosystem around your brand — one that compounds over time, performs organically, and stays fully in your ownership. Even if you stop working with us, you keep the complete database, playbooks, and workflows.

How is this different from using a tool like Modash or Traackr?

Tools give you control but also full operational responsibility — sourcing, outreach, briefing, follow-ups, tracking. All on your team. With us, you keep strategic control while we handle the entire execution layer. You set direction, we make it happen.

What does "fully barter-based" mean?

Creators receive your product instead of payment. No influencer fees on top. This keeps costs significantly lower than paid influencer campaigns. More importantly, it means every creator who participates genuinely wants to — which is why the content feels real and engagement rates are well above industry benchmarks.

What do we actually own after working with you?

Everything. The complete creator database with contacts and performance data, all workflows and playbooks (150+ pages), and the creator relationships themselves. You can re-activate any creator directly, without us. We also offer hands-on training and a 3-month support period after handoff.

How do you select the right creators?

We screen 1,000+ profiles per activation and select based on three pillars: does the creator reach your target audience? Do they genuinely connect with your brand? And can they produce content that performs? Creators are personally approached and briefed — not bulk-sourced from a marketplace.

How much time does this take from our side?

Very little. We work with structured intakes and monthly strategy calls where you set priorities, products, and messaging. Beyond that, we handle everything. Most brands spend about an hour per month on strategic direction.

What if this isn't the right moment for us?

Then that's a perfectly valid outcome. We start with a discovery call specifically to figure out if this fits — for both sides. If the timing isn't right, we'll tell you. No pressure, no follow-up spam.

Have more question?
Our team get back at you within 24 working hours

Ready to build something that keeps working?

Book a 30-minute discovery call. We'll look at your current TikTok setup, identify what's missing, and tell you honestly whether this is the right fit.